Search Engine Optimization

Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is a marketing technique that is primarily focused on increasing the visibility of web pages in organic search results. Organic search results are highly coveted by brands because they are non-paid. In other words, you cannot pay to have your page placed higher than someone else. It is entirely up to the search engine to decide the position or ranking of a webpage and there are various factors that search engines use to determine this.

In the past, it was fairly easy to optimize for search engines because they were not as advanced as they now are today. Modern day SEO is no longer about simply building backlinks and inserting keywords into your site content. Search engines have improved greatly over the last few years and are much better at understanding the context of the webpages they display in the search engine results pages (SERPS).

Good SEO is not about “gaming” or “tricking” the system. Search engines want to provide valuable and useful content to their users (searchers). SEO today is about providing information that genuinely helps people. Not only is this what search engines desire but it also allows your business to showcase its expertise to potential customers.

We’ll work closely with your team to:

Determine an SEO strategy that aligns with your business goals
Develop lists of potential keywords and phrases to target
Create a content strategy optimized for results
Setup proper analytics & tracking

Here’s exactly what you’ll get when you work with Kaladan:

  • SEO Campaign Management

  • Content Writing & Creation

  • Link Building & Profiling

  • Site Structure Analysis

  • Sitemap Creation

  • Technical SEO

  • Google Analytics Setup

  • Competitor Ranking Analysis

Ready to Get Started?