What Is Review Management
Your business is your reputation and your reputation is your business. Anyone can set up an eCommerce shop on the internet, anyone can go down to the bank and start a business checking account. What makes it real, what brings customers in, and what allows you to make a living on what you do is trust. At the end of the day, a company’s reputation is the only thing that counts. And it’s worth protecting.
Tracking Your Reputation
The good news is that it’s never been easier to track your reputation. If you want to know what people are saying about your business, you need only take a look at any number of the review sites, social media comments and forums on the web.
It's A Lot Of Data To Track
When you have hundreds of reviews following a new product launch, it can be difficult to draw a general consensus from all the noise.
Negative Reviews Can Spin Out Of Control Fast
Smart business owners know that even negative criticism can be helpful in improving their offerings, but bad press stemming from trolling and rumors isn’t helping anyone.
It's Not Always Well-Curated
Internet discussions are a free-for-all. Someone looking for reviews of your product might stumble onto a discussion thread full of off-topic conversation, poorly worded feedback, and misinformation. To put it one way, the online opinion-sphere is not very SEO-friendly.
How We Can Fix It:
As with any other area of marketing, reputation and review management will deliver better results when you have a strategy in place. Essentially you want to curate and amplify the positive reviews, address the negative reviews, and monitor online opinion closely so that it can be more easily managed. Here’s how we can do that for you:
By directly requesting customer reviews via email and SMS, we get feedback from verified customers, filtering out trolls and troublemakers.
We track your reviews across more than thirty review sites and collect them for easy reading. Note: At present we’re the only service that includes Google Questions & Answers in our monitoring.
Analytics And Reporting
Again: There’s a lot to monitor. So once we’ve gathered all of your information up, we condense it into comprehensive analytical reporting.
An SEO-ready, publishable review is nice, but surveys are one of the most effective, fast, to-the-point means of collecting data on where you stand with your users.
Automation And Integration
Automation allows for a close look at email marketing, point of sale, CRM and accounting data with less time spent staring at a spreadsheet.
Local SEO Management
A recent study suggests that seventy-two percent of people who conduct a local search will visit a location within five miles. Nowhere is your reputation more important than locally, and nowhere will online reviews have the most impact.