PPC Management

Overview

In today’s marketplace, it’s not enough to just pour money into advertising. A strong marketing budget helps, but if you want to get a high return on that investment, you’re going to need a specific, targeted and well-researched strategy moving forward. Nowhere is this truer than in PPC.
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PPC Benefits And Challenges

Pay-per-click, or cost-per-click, is fairly self-descriptive: Rather than simply paying a search engine or website to show your ads, you agree to pay only when someone clicks. PPC can be the backbone of your marketing, but effective PPC management requires careful planning, experience, insight, research and constant analysis..
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The Problem:

Too Much Data

It can be a little overwhelming tracking all of the data you get from your PPC analytics.

Competition

PPC is one of the more competitive areas of online marketing. This means you really need to be on top of your game to stay ahead of the curve.

Comprehensive Approach

PPC combines all marketing disciplines into one, making it difficult to tackle as a one-person-team.

Here's How We Can Help:

We deliver an all-bases-covered approach to PPC management. Here’s what that covers:

Research

By directly requesting customer reviews via email and SMS, we get feedback from verified customers, filtering out trolls and troublemakers.

Channel Targeting

We track your reviews across more than thirty review sites and collect them for easy reading. Note: At present we’re the only service that includes Google Questions & Answers in our monitoring.

Monitoring

Again: There’s a lot to monitor. So once we’ve gathered all of your information up, we condense it into comprehensive analytical reporting.

Reporting Dashboard

An SEO-ready, publishable review is nice, but surveys are one of the most effective, fast, to-the-point means of collecting data on where you stand with your users.

Engaging, Effective Content

Automation allows for a close look at email marketing, point of sale, CRM and accounting data with less time spent staring at a spreadsheet.

Comprehensive Approach

A recent study suggests that seventy-two percent of people who conduct a local search will visit a location within five miles. Nowhere is your reputation more important than locally, and nowhere will online reviews have the most impact.
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