Landing Pages & CRO

What is a Landing Page?

A landing page is a standalone web page displayed to users after they click on an advertisement. Great landing pages are designed with a single focus in mind, otherwise known as a call-to-action (CTA).

Landing pages are tailored to a specific product or service that your business is advertising. Most advertising campaigns will have multiple landing pages, each designed for a specific target audience and end user in mind.

The purpose of a landing page is to generate as many conversions as possible. A conversion is any action that is valuable and relevant to your business. Conversions normally take the form of a click-through to the next page, opt-in, or sale of a product.

What is Conversion Rate Optimization (CRO)?

CRO is the process of optimizing landing pages in order to achieve the highest conversion rate possible, in other words, maximizing the number of visitors to your landing pages taking the action you desire.

There are many possible ways to optimize landing pages. On-page elements such as button colors, page layout, headlines and page copy are commonly split tested to achieve higher conversion rates.

At Kaladan Marketing CRO and landing pages go hand-and-hand. With every landing page we build our team of experts use advanced analytics and data to continuously optimize for results. In doing so, we are able to reduce wasteful advertising spending and increase the number of relevant customers, leads, or prospects flowing into your business.