Email Marketing Management
Every year, someone announces that “nobody uses email anymore,” and every year, people keep using email. An email address is as common as a phone number, with a study from the Radicati Group Inc. suggesting that, every day, around two hundred and sixty billion emails are processed, with eighty-one percent of small businesses reporting that email is their primary means of acquiring new customers and keeping them interested. To say that email is still as relevant as ever would be an understatement.
Email Marketing Today
Email marketing promises an average ROI of forty-four dollars earned for every one dollar spent. That makes it perhaps the most cost-efficient, high-ROI means of finding and retaining customers for your business. Still don’t think email marketing is relevant today?
Customers who receive email offers are likely to spend more at your business, by an average of one hundred thirty-eight percent.
Email subscribers are three times as likely to share content through their social media accounts than leads discovered through other channels.
Seventy-three percent of millennials name email as their preferred means of business communication, squashing the myth that young people are less interested in email.
Getting The Best Results
That 44:1 ratio is impressive, but it doesn’t necessarily mean that you’re guaranteed that kind of ROI on your email campaign. It’s an average calculated from people making several times that, as well as from people who are just breaking even. As with anything else, you’re only going to get the best results with the best email marketing management. Here’s how we can help.
Custom Strategy Development
No two businesses are alike, so no two email campaigns should be alike. You might have a few hundred or a few thousand subscribers, and you’re looking to take it to the next level, or you may be starting from scratch. Whatever your industry, whatever the size of your business, we’ll develop a strategy tailored to your company and your goals.
Segmented Email Campaigns
A segmented campaign, where you divide your mailing list by specific criteria and send custom messages to each group, is one of the most effective ways to get more out of your email marketing. Segmented emails have a fourteen percent higher open rate, and a one hundred percent higher click-through rate.
Growing, And Trimming, The List
You want to keep growing your mailing list, but you don’t need to clutter your data up with dead accounts and people who haven’t opened a single email from you in five years. Managing your mailing list is as much about growth as it is about trimming the fat.